Search marketing firm Miva, formerly FindWhat and Espotting, struck its first private label deal in Europe with Nordic directory firm Eniro AB, which will offer Miva's pay-per-click services to clients under the Eniro name; the ad service is expected to launch in Sweden, Denmark and Norway in 2005, and in Finland in 2006, reports NetImperative. "Eniro has identified paid search advertising as an area with strong growth potential. During 2005 the total market in Sweden is expected to double from 78 MSEK in 2004 to 153 MSEK," according to an Eniro spokesperson.
Miva provides private label solutions for Lycos and Verizon in the U.S., and Mitsui in Japan.
