Search marketing firm Miva has launched an organic search service to its distribution partners in the U.K., reports NetImperative. The new option will offer clients an alternative to Miva's paid-search listings. The new service is the result of its licensing deal with Fast Search & Transfer in January 2005.

"Miva's new and fully configurable web search will enable our distribution partners to provide site inclusion and exclusion lists as well as the ability to blend search results for an optimal mix of local and global content," Seb Bishop, director and chief marketing officer at Miva, said.