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Miva Beats Google, Yahoo to Land Conde Nast U.K. Account

Online ad network Miva has won the pay-per-click account of Conde Nast Interactive UK, besting Yahoo and incumbent Google.

The agreement covers all 12 Conde Nast UK sites, including Vogue.com, GQ.com, Glamourmagazine.com, CNtraveller.co.uk, Vanityfair.co.uk and the newly launched, Stylefinder.com. The total volume of page impressions of these 12 sites exceeds 54 million per month.

Six Miva PPC ads will appear across every page of the 12 sites through ad units at the bottom of the page, according to Miva. Implementations will include advertisers' logos, which will be targeted using both the content of the page and the demographic of the site users. All implementations will be un-branded and designed to mirror the style of each Conde Nast property.

In addition to ads on Conde Nast's UK websites, Miva ads will be embedded in 500,000 opt-in emails sent daily, weekly or every two weeks, depending on the newsletters' publication schedule, to Conde Nast Interactive's email subscribers.

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