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Mitsubishi Throws Account into Review

AdAge reports that Mitsubishi is putting its account into review, hiring Select Resources International to look for additional agencies to pit against incumbent Deutch's Los Angeles office. The carmaker's U.S. sales declined 25 percent this year, and Ian Beavis, its senior marketing VP, left a week ago. Mitsubishi had been the most aggressive auto manufacturer in terms of embracing online media. It had increasingly been moving budgets out of traditional media and into online.


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