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Mitsubishi Pins Rally Car Hopes Online

Mitsubishi, the automaker that has most embraced online marketing, continued its internet reliance, pinning the hopes of a male-oriented competition-standard rally car on an online banner campaign pointing to interactive car models developed by Domino Solutions. Manning Gottlieb OMD managed the online media campaign, bestowing Mitsubishi dollars upon lad rags FHM, Evo and Maxim, along with AOL and Ask Jeeves auto sections.

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