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MindShare Gets Kmart $200MM Media Buying Account

Kmart has moved its estimated $200 million media buying and planning duties from MediaCom to WPP sister shop MindShare, writes AdAge (via MediaBuyerPlanner). There was no review. MindShare handles media buying and planning for Sears, now parent company to Kmart since the two merged a year ago.

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MindShare Gets Kmart $200MM Media Buying Account

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