Slaying zombies or
serving the Queen?
Her Majesty, the Queen's British intelligence service is recruiting tech-savvy gamers, utilizing job ads in video games such as Tom Clancy's Splinter Cell: Double Agent, which is spy-themed.
GCHQ, the surveillance arm of British intelligence, hopes to attract an "Internet-savvy generation of graduate groups […] with a particular interest in IT," according to AP News. The month-long campaign kicks off near the end of October.
Britain is buying media from Microsoft-owned video game ad seller Massive.
Virtual billboards with headlines like "Careers in British Intelligence" will soon begin appearing in games like Splinter Cell, Need for Speed Carbon and Enemy Territory: Quake Wars, titles popular amongst PC and XBox 360 gamers in the UK.
Earlier this year the British Army announced its recruiters were looking for gamers in a move to find Apache helicopter pilots. Since gamers have great hand-eye coordination, senior officers toured British schools to form an "elite teenage Apache squadron," according to the Sunday Mirror.
And the US Army has long targeted gamers, launching proprietary games like America's Army, as well as a channel on the Global Gaming League website — priced at $2.4 million.