The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Microsoft's First Silverlight App: Tafiti Research Tool


The tree view sure is cool, but
it's function is unclear.

Designed as a powerful research tool, Microsoft has launched a preview of experimental site Tafiti.com, which will compete with Google.

Though it isn't the simplest of online apps, it sure packs a punch in the visual department.

The new search tool is powered by Silverlight, Microsoft's new graphic plug-in, which falls into direct competition with Flash.

Silverlight, which is browser-friendly and a quick download, allows for a number of Tafiti-based visual treats which Microsoft hopes will turn searching into an "experience."

Through the new tool, users can conduct a single search across the web, blogs, books, news and images, then filter specific results onto savable "glass" shelves parked next to the results. Hand-picked research is represented as books, photographs, and torn bits of paper. Users can also blog or email shelves to one another.

The app evokes a drawer in an old desk, complete with a metal label holder and typewriter font, an aesthetic designed by Jackson Fish Market, according to the Globe and Mail. If so inclined, users can see searches represented as a tree with each search result slowly spinning around it.

The new app seeks to position itself as the anti-Google. Shunning the simplicity Google is known for, Tafiti expects to turn search-based research into an involved (and potentially very busy) experience.

View a video about Tafiti here.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research