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Microsoft to Add WebRelevance to Offerings

Press Release: WebRelevance Announces Contextual Advertising Alliance with MSNBC.com and MSN Shopping
CNET: MSNBC Taps Start-up for Ad Technology

MSN and MSNBC.com will use WebRelevance technology to sell more targeted advertising. WebRelevance will categorize news stories and other content into pre-determined topics. A site visitor viewing one type of content will later see a corresponding advertisement, even on other types of pages.

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Microsoft to Add WebRelevance to Offerings

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