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Microsoft Testing 'Active Search,' Contextual Ads in Mail Desktop

Microsoft's Active Search feature, being tested within Windows Live Mail Desktop, scans users' emails and displays potential search terms related to that email as well as text-based contextual ads, reports MediaWeek. The effort is an example of the Windows Live ad-supported software initiative. Advertisers have two options for placing text ads.

Contextually relevant ads served by Microsoft-partner Kanoodle will be displayed next to each email message. Also, paid search links will be served by Microsoft adCenter when users conduct searches via a search box that's built into the mail interface.

Active Search also automatically lists a group of keywords or phrases in the upper right hand corner of the inbox, above that search box, that users can click on to initiate a search. Users also have the option of turning off the Active Search function. A detailed discussion of Active Search is on the Windows Live Desktop Mail official blog.

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