CNET: 'Plays for sure' means Microsoft's inside

Rumors abound about Microsoft planning a major brand campaign for its Windows Media format and a special "Intel Inside"-like tag that would proclaim compatible devices as "Plays for Sure." The move may be a direct criticism of Apple computer's proprietary music standard used on its ubiquitous iPod players. Confusing the issue is the fact that Microsoft's Windows Media format doesn't play on most non-Windows platforms, whereas the other two major video standards do.