IAR: MSN TV Trolls for Grayhairs

At least one advertiser isn't blindly fixated on the 18 to 49 demographic. MSN TV has launched a $5 million holiday ad campaign to lure older Americans onto the Net.

There is a vast untapped market that advertisers ignore because it is not cool. Yes, you need to start building brand allegience early, but don't forget the low hanging fruit. And don't forget that that kind of fruit has a lot of money to spend on your product.