The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Microsoft Buys Search Firm

CNET: Microsoft buys Lookout to boost search

Microsoft bought Lookout, a software firm that specialized in helping users of Microsoft Outlook search through old email messages and even desktop files - something the ubiquitous email program does poorly. The acquisition signals that Microsoft will indeed be open to using an acquisitions strategy to flesh out its search portfolio of products and functions if its own homegrown efforts prove inferior.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research