The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Microsoft Bounces Mouse for Fox

CNET: MSN and FoxSports strike portal deal

Microsoft has been gunning hard for the sports market on MSN, offering to pay higher fees for Major League Baseball, and now dumping its three-year ESPN relationship to integrate more closely with FoxSports. Disney, owner of ESPN, described the parting as mutual and amicable.

ESPN recently launched its own video service online, and - horrors - didn't use the Microsoft media format, which doesn't provide sound on some non-Microsoft platforms. "We did see some differences in strategy," an MSN official told CNET. "The delivery of video is a good example."

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research