The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Microsoft Ups Fees for Virtual Add-Ons to Xbox 360

Microsoft is looking to squeeze extra revenue out of Xbox 360 users by hiking up the fees they pay for online extras, reports USA Today.

Xbox players pay an annual fee of $50 in order to compete against other people online. To boost their capabilities they can collect maps or other tools specific to certain games.

Most such items have been free. Now Microsoft wants to charge about $10 per item, which couldĀ  ultimately wind up doubling total amount players pay per month after purchasing everything they need for gameplay.

Microsoft plans on splitting the charge with game publishers. Such add-ons are inexpensive to produce, since most of the work was done during game development, and will yield high profit margins. In some cases Microsoft implemented the charge even despite publisher resistance.

Microsoft said that while complaints are expected, such feedback is likely to come from a vocal minority and not the gaming population at large.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research