MarketingVOX: The Voice of Online Marketing | MEDIA KIT

Microsoft to Bring Internet to Ford Cars


Click to enlarge

Microsoft's offering promises to make checking email, hands-free cell phones, and downloading music while driving as easy it is with a PC.

Ford is hoping that the Microsoft technology, dubbed Sync, will revitalize sales in North America, which were anything but stellar in 2006. According to the Wall Street Journal, the technology will be offered as an option in all Ford vehicles starting in the 2008 model year.

The carmaker currently offers many technological features, like iPod jacks, satellite-radio, and Bluetooth equipment for cell phones.

Microsoft is also hoping the deal will help its Windows Automotive division - which in 2004 struck a broad development deal with Fiat - improve its Bluetooth know-how. Fiat offers a similar technology called SpA outside the U.S.

Related Topics

major players news
biz buzz
e-mail marketing
signs of what's to come
co-op marketing & partnerships
tools & software
broadband
technical innovation
major brands
automotive
computers & tech

Search

E-Mail This Story email this story «
Related stories:

Subscribe to MarketingVOX|News

MARKETING JOBS