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Microsoft has added The Wall Street Journal Digital Network to its list of advertising partners, according to a company release.
Microsoft will be the exclusive vender for contextual and search text ads on WSJ's entire stable of sites. These include WallStreetJournal.com, MarketWatch.com and Barrons.com. The suite adds more than 20 million impressions to Microsoft's network of publishers.
The Wall Street Journal Digital Network previously used Business.com and Pulse 360 for text ad delivery. It will retain control over display ad inventory sales on its properties.
The Journal recently announced the addition of sports coverage to its news suite, which will broaden its readership and bring a new audience to potential ad targets.
