Microsoft has changed its Entertainment sites in a way that it hopes will attract more users and the advertisers who love them, reports The Seattle Times.

The company has changed the look and feel of MSN Video to include more videos on one page, something it's hoping will increase visit length. That, combined with easier search tools, is hoped will bring more adveritising revenue to the site.

Microsoft has been among those cutting distribution deals with other parties such as the News Corp./NBC partnership. The MSN Video site would be a platform for any such video distribution.