At a Goldman Sachs conference, Microsoft's Yusuf Mehdi said recent deals eliminate the need for a merger with Yahoo, reports MediaPost.

Mehdi said the company is confident it can build out its existing adCenter operations to achieve the scale some think it needs to gain success with online ads. The recent purchase of aQuantitive will allow Microsoft to better target an audience.

adCenter is already cited by advertisers as having the highest return on investment, a position the company plans to build on in the future.

Integration available inventory into aQuantive's DRIVEpm ad network will happen in earnest once the deal closes later this summer.