They're still David to Goliath, but Microsoft's Bing saw a slight increase in its share of the search market from 8% to 9.3%.

According to Comscore, that's still well behind search partner Yahoo’s 19% and industry leader Google at 64%. While not a huge increase, it's also not a decline.

With Yahoo set to release a new ad campaign during Advertising Week that focuses on its own search offerings, Microsoft has already put well over $100 million into ad campaigns promoting its Bing as "the" Google killer.

In a lucrative search market recently passing 100 billion searches per month globally, Microsoft isn’t the only one vying for that elusive title.

Given where Microsoft was however, they'll take a 1% increase to go along with the positive buzz they've gotten since Bing launched.