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Microsoft Could Buy 24/7 Real Media

Shares of 24/7 Real Media jumped on word the interactive agency could be acquired by Microsoft, reports Reuters.

Microsoft is the second company to be rumored to buy the firm, the first being WPP Group. While that deal was estimated to be worth $600 million but now reports have Microsoft paying $1 billion.

The news is based on unnamed sources and neither party commented on it.

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