With an update to Microsoft's IPTV software platform came a new name to note the milestone: Microsoft Mediaroom, reports TechCrunch. Mediaroom features in-home personal music, photo-sharing, picture-in-picture capabilities and digital terrestrial TV support.
Nine service providers, including AT&T's U-Verse, are using the platform in the US which will likely power IPTV set-top boxes when customers subscribe. TechCrunch notes that Apple will have a hard time competing given the deals and the fact that Mediaroom will tout media sharing capabilities.

NBCU recently also hosted a name change, renaming its television division "Media."