Executive Summary: Micropayments: An Open Letter to Tony Pierce, Clay Shirky and PayPal
MarketingWonk Chief of Research Rick Bruner writes on his Executive Summary weblog a very well thought out piece on why micropayments makes sense on the web. Rick's rant is in response to posts by blogger Tony Pierce and Clay Shirky, which basically condemned the paid model.
If you have an interest in or an opinion about micropayments, either for or against, this article is a must-read. In a nutshell, the article conludes that micropayments are viable for most web sites in most cases and the that idea of micropayments should not be shoved aside based on the notion that "information wants to be free."
