I'm staring at a poster that just came in the mail. It's a cartoon of two yuppy looking people (man and woman) posed in very dubious looking karate stances. The headline says, "Great Marketing Street Fighters Know That Adaptation is the Key to Victory. That's Why Mezzina Brown & Partners Has Changed Its Name to Agent 16." Personally I wouldn't put any money on these two winning a street fight against a troupe of Brownie Scouts.

If an agency could "jump the shark," this would be its turning episode. Dumb name. Dumb poster. Dumb move.