Conversion Chronicles: Can This Tested Technique Improve Poor Web Lead Generation Rates?
A Conversion Chronicles article advocates an "opt-in" strategy for increasing conversions, one area of online marketing in which many B2B web sites tend to be fairly weak. The article claims that merely getting visitors to opt in to some form of personalized content or premium - such as a free report - prospect conversion rates can go from zero to more than 9 percent, as an interactive barrier has already been breached. Having claimed to prove the method experimentally, the story is certainly worth a look.
