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Meredith Ad Revenues Grew 32 Percent in Q2

Meredith Corp. - thanks to strong ad revenue from magazine and online divisions, and from its newly acquired titles - posted a 12 percent gain in earnings for its second quarter, ending Dec. 31, MediaWeek reports (via MediaBuyerPlanner). Ad revenues grew 32 percent overall. Excluding the new titles Meredith acquired from Gruner + Jahr USA Publishing in May - Parents, Family Circle, Fitness, Child, and Ser Padres - revenue increased 4 percent.

Meredith's publishing division reported a 9 percent gain in ad revenue for the first six months of fiscal 2006, thanks mostly to gains at veteran titles Better Homes & Gardens, Ladies' Home Journal, and More.

The company's interactive division grew revenue 80 percent, while revenue from the broadcast division fell 4 percent.

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