Men are more likely than women to buy their Valentine's Day gift online, reports Internet Retailer, citing a new consumer survey from Discover Card. Some 22 percent of men, and 15 percent of women, in Discover's Valentine's Day Shopping Survey said they are inclined to buy a Valentine's Day gift online. Among women, 40 percent said coupons or rebates would play a role in shopping for Valentine's Day, whereas 35 percent of men said so.