Wired: News Sites, Where the Men Are

Men continue to dominate the demographics of Internet news sites, which isn't really causing much alarm in an industry that more often has difficulty reaching men. Newspapers are taking the attitude that they can enjoy the slightly higher-CPM demo now and not be too alarmed at the prospect that the demography won't even out as time goes by. Mainstream news sites typically see their audience comprised of 60 to 70 percent men.