Although seven of ten men 18-34 are going online more than ever before, they consider television a better advertising medium, according to Maxim's annual Man Study, conducted by Hall & Partners to evaluate media usage of US men, reports MediaPost (via MarketingCharts).

Some findings from the study:

• 71 percent of men age 18-34 spend more time online now than a year ago.
• 83 percent said they watch less than 5 hours of TV per day.
• If they were to create an ad themselves…
  • 74 percent said putting that ad on TV would be the "most effective" way to have it be seen by their demo.
  • 56 percent would use ads in magazines, 55 percent would use the web, 17 percent would use radio.
  • 48 percent of Maxim readers said they would use female models to target men.
  • 35 percent would attempt humor in the ad.
  • However, nearly 40 percent said they would "focus on the product."
• 30 percent said they "enjoyed using social networking sites."
• 26 percent said they regularly "forwarded content to [their] friends online."