A March 7 Microsoft memo obtained by Business Week outlines Microsoft's Windows Live objectives and progress, pointing to an upcoming avalanche of initiatives intended to catch up with Google and Yahoo, including click to call. David Cole, a Microsoft SVP and head of MSN and the Personal Services Group, writes, "Make no mistake, Windows Live is our strategic bet to change the game and win, while we grow and drive revenue with MSN.com."

The click-per-call capability, rumored to be introduced this week, will let users connect to businesses via web-based calls by clicking on MSN search links. "Over the next 3-6 months, we'll ship more innovative technology into the marketplace than during our entire 10-year history," Cole is quoted as having written.