mediaME just announced a user-generated content portal for advertising and media professionals in the Middle East, according to a recent press release.

Developed on open source platform Drupal, the advertising-media-marketing platform enables users to upload and share media while interacting with one another on a casual basis.

The site provides industry news via press releases and from bloggers, as well as a job list, a company directory and a media rates section.

"Our aim is for mediaME to become the 'morning coffee' site for every professional in the region, in addition to providing the forum to unleash issues not normally covered by other sources. You could call it a marketplace of ideas and resources," said Zeid Nasser, mediaME's founder and CEO.

The site has been online for several months in various stages of testing.