Michelin has consolidated its buying and planning work at WWP Group's MediaCom agency, reports AdAge.

That brings all Michelin brands, including BF Goodrich and Uniroyal, under MediaCom's roof. The decision by the tire maker came after a four month review process. The company sees many advantages for bringing both duties under one roof, including a more efficient process.

Creative work for the Michelin brand will remain at Campbell-Ewald and Martin Agency will retain creative duties for the BF Goodrich brand.