MediaBuys.com, a national media buying club, has just announced the release of the Media Campaign Wizard, an online purchasing tool for its media buying and media selling members, according to a press release.
The Media Campaign Wizard enables buyers to input the parameters of a campaign, including brand, objective, target demo, schedule, budget and medium on one platform. They are then able to save that criteria and match it to existing pre-discounted media served by sellers in the MediaBuy database.
The Wizard has slowly been implemented into the MediaBuys model over the past year. It is the only "all-medium" campaign discount tool available online, thus far, for the industry, with buying and selling plans for TV, radio, magazines, newspapers, out-of-home, interactive, cinema, special events and sponsorships.
