Media buying discount club MediaBuys.com is replacing its "Single Buys" program, which allowed members to achieve discounts via buying sessions and often took up to 30 days to complete, with a new, web-based Media Store, which can process orders within 24 hours, the company announced (via MediaBuyerPlanner). The new Media Store will offer pre-discounted ad space to media buyers in a shopping cart environment, allowing them to procure space quickly.
The new Media Store process is expected to help media sources fill weak areas in their ad space schedules that might otherwise not receive the greatest value. In addition, it speeds up the payment process, because all media selected must be paid prior to placement for buyers to receive discounts.
Media available in the new Media Store process will include cable, spot and network television, DRTV, local and national radio, magazines, newspapers, out-of-home, on-screen and interactive, in both B2B and B2C categories.
