In Media Matchmaker, Media buyers wishing to find product placement, promotions and integration opportunities for their clients have a new tool to help find potential partners that are likewise looking to negotiate and close deals, writes MediaBuyerPlanner. As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increasingly important.

The service should "bring order to a fast-growing part of an increasingly chaotic advertising environment," says president Jim Mahoney.

Media buying markets - long dominated by a handful of content creators, major corporations and product-placement agencies are now filled with newcomers whose needs can seldom be met through traditional processes, the company claims.

Media Matchmaker screens and qualifies all businesses on the site, so that "the general public, unrelated businesses and third-party representatives are barred from access to your listings," according to the site.

The site is offering a free trial period through Feb. 28 to "qualified content providers," media agencies and brands. Beginning in March, the service will be available on a monthly subscription basis.