MediaPost: Top Gunn: Omnicom, OMD Dominate New Media Awards Report

Omnicom's media arms took top honors in the gross count of media advertising awards, according to a compilation by the Gunn Report for Media. But when compared with the size of the agencies, the order of media winners looked a bit different. Corrected for the amount of media run through these agencies - a measure that better indicates what a marketer is likely to get by using one of these firms - list was turned topsy-turvy. Media Kitchen proved to have the highest ratio of awards per dollar spent, followed by Wieden & Kennedy. OMD still proved do best among the multi-billion dollar agency set, coming in a very distant third.