MediaPost reports that a poll of a media buying sub-group of its audience shows almost unalloyed optimism about upcoming media spending, particularly in the online media. A full 94 percent report that they expect media spending to increase or stay the same - about evenly split as to one or the other. But when asked specifically about online media, 70 percent said they expected spending increases from their clients, with only 20 percent saying they expected spending levels to stay the same. Of seven media parsed out, only network television showed more buyers indicating they intended to spend less than those that indicated they intended to spend more. Then again, media buyers have been claiming they were about to spend less on network TV for years, while the spending levels continue to climb.