MacFarlane: creating
original digital shorts

Media Rights Capital has inked a deal to push original videos for syndication via Google, reports Variety.

Seth MacFarlane, the creator of Family Guy, will produce original content for distribution alongside Raven Symone, star of the Disney Channel's That's So Raven. MRC is providing the production financing for those videos.

Google will offer the embeddable videos with ads baked in, which people can put on their own sites. Syndication will put the videos on sites that match the creator's traditional target audience. MRC and Google will split the ad revenue.

MacFarlane will create a series of original animated shorts while Symone will create how-to videos aimed at the tween/teen set.