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Media Buyers Might Not Be Smart Enough for RTB | Facebook Admits Defeat in Search Ads | 'Sponsored Content' Projects Cause Strife, More Billables

Robot Invasion:

Social:

Publishing:

  • Sponsored content, known as advertorial elsewhere, is taking heat. But it's not from regulators or consumer advocates, but rather publishers and advertisers who are finding the friction created between the desires of the client and the sensibilities of agency and publisher people turns out to waste many billable hours.

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