IAR: Beef Marketers' Online Mad Cow Flop

Meat trade groups used the Internet to get out information about mad cow disease, as the U.S. comes to grips with the prospect that its relatively lax livestock feed safeguards may have allowed the brain eating disease into the country. Pork groups and others hope to spread the message that their meat is safe. Some groups - particularly the beef-oriented ones - have remained relatively silent.