Ecommerce Times: Saving Your Web Site from the Search Abyss

A brand naming expert writes that the relevance of product and company names to their English meanings has enormous impact on search engine optimization placement. In a world in which only the few top search listings get seen and the others all fall into an abyss, useful and instructive product names become important. Ecommerce Time's Naseem Javed lists several principles and tips to help make for high listings.