iMedia: Campaign to Watch: McDonald’s Brazil

America Online Latin America, Inc., one of the leading interactive services providers in Latin America, last week announced a unique marketing promotion between its Brazilian subsidiary, AOL Brasil Ltda, and McDonald's, one of the most popular consumer brands, in Brazil. The promotion will target and be available exclusively to AOL Brazil members via an online area featuring the "Ronald McDonald Dance" to promote McHappy Meals with desserts and its nutritional values. The AOL Brazil service and software CDs will also be prominently promoted in McDonald's locations across Brazil.