McDonald's has become yet another global account on AKQA's roster, which includes Coca-Cola and Xbox, among others.

McDonald's has selected independent AKQA as its lead global digital agency, tasked with developing a worldwide interactive strategy for the fast-food giant, reports AdWeek. AKQA will work with McDonald's local agencies, including Omnicom's Tribal DDB, the brand's U.S. digital agency of record.

AQKA also handles duties for Visa in the U.S. and for Nike in Asia, Europe and Latin America; it recently set up shop in China to handle Coke promotions for the 2008 Olympics, in Beijing.

McDonald's spent $770 million in U.S. measured media last year, $15 million on digital, according to TNS Media Intelligence.