McCann Erickson has won Hewlett-Packard's personal systems group (PSG) in the U.S., Europe, the Middle East and Africa - previously handled by Publicis Worldwide - picking up some $200 million in billings, reports AdWeek. McCann in New York and London will provide advertising and marketing services for PSG's "Intel-Inside" programs for PCs, handhelds and plasma TVs.
Goodby remains "lead creative agency worldwide" on HP's brand advertising; Zenith Optimedia remains HP's agency for media planning and placement worldwide; Publicis continues to execute advertising services for Asia/Pacific, Japan, Canada and Latin America.
