Universal McCann has hired former Organic executive Quentin George as director of digital strategy, according to AdWeek.

In his new role, George will help set the interactive agenda for the Interpublic Group 2,800-employee agency, with the digital leads in all geographies reporting to him. He will also help clients craft long-term strategies. UM clients include Coca-Cola, Intel and MasterCard.

George spent two-plus years at Omnicom Group shop Organic, where he was named chief development officer in December 2006. Prior to that, he was a VP at aQuantive's Avenue A/Razorfish.

"It's one of those 'you-can't-say-no' opportunities," George told AdWeek. "There's nothing Organic could say to compete with this."