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McCain Bests Obama on TV, Online Buzz Focused on Presidential Candidates

Vice-presidential candidate Sarah Palin may be in the headlines, but online consumer discussion remains focused (pdf) on presidential candidates Barack Obama and John McCain, whose acceptance speech bested Obama's record-breaking viewership numbers, Nielsen reports (via MarketingCharts).

An analysis of buzz around more than 30 speakers at the recent Democratic and Republican national conventions showed Obama with a slight lead over McCain, followed by Palin and Hillary Clinton.

Vice-presidential candidate Joe Biden rounded out the top five with just over one-quarter as much buzz as Obama.

Television Audiences

McCain's acceptance speech bested Obama's by 500,000 viewers, according to Nielsen: 38.9 million watched the final night of GOP convention coverage, compared with 38.4 million viewers for Democrats.

nielsen-national-convention-republicans-tv-ratings-2008.jpg

For the third night in a row, more women (19.2 million) than men (17.9 million) watched the RNC coverage. However, more men watched McCain's speech than Obama's, whereas Obama drew more women than McCain.

nielsen-national-convention-democrats-tv-ratings-2008.jpg

More white viewers watched McCain's speech - 32.2 million vs. 27 million for Obama - but more African Americans watched Obama's speech - 7.5 million vs. 3.1 million for McCain's speech.

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