Mazda is planning on shifting more of its web content to video to capitalize on the growing number of broadband customers.

With 80 percent of visitors to Mazda's website arriving via a broadband connection, the automaker plans to offer them more web video content, including a virtual museum featuring a video and photographic history of Mazda, AdWeek reports. The additional web videos will not only give Mazda the ability to better promote its products but also appeal to a younger, more tech-savvy demographic. Madza's next web video initiative will consist of a series of web videos shot of its nine car models, designed to give users a better idea of the vehicle while they are doing pre-purchase research.

Sarkissian Mason designed the virtual museum, which will feature photography of classic and concept cars, as well as video vignettes of Mazda designers. The museum is the latest in a series of broadband projects that the shop has performed for Mazda.

For the Mazda Speed3, Sarkissian Mason created a virtual test drive that allows users click to see video of car features. It also created the video "The Awesome Adventures of Wild Child," showing a slot-car racetrack, which was distributed virally through blogs as well as YouTube.