Yahoo! en Espanol and People en Espanol have launched their annual Bello 51 contest to market People en Espanol's upcoming "50 Most Beautiful" issue with Maybeline and Wrigley's Orbit Gum the lead sponsors.

The contest is offering the winner instant celebrity status as the "51st Most Beautiful" person. Maybelline products will regularly appear front and center to users through custom slideshows appearing on the contest website. Meanwhile Wrigley is promoting Orbit Gum brand with a challenge given to the top five contestants, which is creating a 60-second commercial for the Orbit Gum brand.

The contest works with Bello 51 participants submitting their photos in the hopes of being acclaimed People en Espanol's "51st Most Beautiful" person and appearing in the issue. Consumers can submit photos through February 22, 2011 via the contest platform. Beginning February 23, the top 25 finalists will be posted and consumers will be able to view, comment, and vote on their favorite contestant photos and profiles. On March 1, 2011, the top five finalists will be announced. Yahoo! en Espanol and People en Espanol have partnered on the Bello 51 contest for four years.

Maybelline has participated since the contest's inception four years ago. This is the first year that Wrigley has participated.