Maven Networks' new video platform allows publishers to offer streaming video and downloads - and automates ad serving.

The third version of the Maven Media System from broadband media company Maven Networks enables automatic ad serving in concert with ad networks, including those of DoubleClick, 24/7 Real Media and Lightningcast, writes MediaPost. The system can deliver full-screen DVD-quality video and allows for pre- and post-roll video ad insertions and synchronization for banner and video ads. It can also serve ads for downloaded videos and track video usage even if they don't contain ads.

Time Out New York is among the first to employ the new Maven system, having just launched a new broadband companion site to its local cable channel, Time Out New York on Demand. Initial advertisers on the TONY site are HGTV and cars.com. A&E Television Networks and GMTV (Europe's "Today Show") are also using the new software to offer video sites.