Mattel Outsources Display Ad Sales to Gorilla Nation

Stranger matches
have been made

Mattel has tapped online ad firm Gorilla Nation to manage online display ad inventory for Barbie.com and PollyPocket.com.

The Barbie site serves 7.3 million unique visitors per month; PollyPocket.com draws about four million.

Both sites will be incorporated in Gorilla Nation's GNKids offering.

In February, the Star Wars franchise also chose Gorilla Nation to sell ads on its flagship site.

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